Clearly, before anyone would buy a service contract from you, or actually buy anything, they must believe they will be getting value for money. If you are not delivering sufficient value then you fact serious contract non-renewals with the associated loss of ongoing revenue and major customer dissatisfaction.
This 2009 AFSMI article identifies 9 reasons that contracts do not get renewed and offers suggestions about what to do to mitigate the damage from each unique situation.
Click here to download the article in .pdf format.
After reading the article please contact Sam@middlesexconsulting.com and we will send you a description of our proprietary methodology to identify what customers like and dislike about your contract content and how they feel about doing business with your service organization.