What is Customer Retention?

What is Customer Retention?

While this sounds like a simple question it should provoke a number of thoughts which will help you get your arms around this concept, which is critical to long term growth of a business. Lets start with Wikipedia. It defines customer retention as the activity a...
5 Leading Indicators of Organic Growth

5 Leading Indicators of Organic Growth

To maximize organic growth, businesses must acquire new customers and get existing customers to stay with them and buy more products and services. Sounds simple, doesn’t it? If it were, though, we wouldn’t hear so much about businesses declaring bankruptcy or planning...