by Sam Klaidman | Dec 13, 2022 | Customer Loyalty
Your customers buy products like the ones you manufacture because they have a limited number of outcomes they must achieve. Furthermore, you and most of your competitors’ products can deliver these outcomes at approximately the exact cost. The big question then is,...
by Sam Klaidman | Sep 6, 2022 | Growth
When your employees or representatives interact with a customer or prospect, they leave an impression about your business. A brand is the memory of all these experiences. Training and then certifying all the people who create the memories is the best way to ensure...
by Sam Klaidman | Aug 17, 2022 | Growth
This two-part article about distribution strategy appeared on Thomas Insights Update on August 11 and 17, 2022. Part 1 is about creating and maintaining an excellent distribution chain. In this part, you will read about the need for distribution chains, the types of...
by Sam Klaidman | Apr 20, 2021 | Customer Loyalty
The pandemic still has the world in its grip, but it becomes looser as vaccinations become more widespread. We see signs of increased hiring and manufacturing output in some developed countries. And increasing manufacturing output means more demand for field service...
by Sam Klaidman | Sep 4, 2020 | Customer Value Creation
On August 29, 2020, Alex Voigt posted an article, “Tesla Introduced A Business Model The World Has Not Seen Before.” This post will discuss the key points from this article. When Tesla started designing cars, it was fortunate not to deal with an...