Is Your Business a Supplier or a Partner?

Is Your Business a Supplier or a Partner?

Introduction As many businesses plan their post-COVID future, they re-evaluate the companies they buy from. The buyers are looking for several improvements, including: Lower costs Better quality Shorter delivery Innovative products and services More resilient...
Expectations and Experiences are Like Yin and Yang

Expectations and Experiences are Like Yin and Yang

When we think either about a brand, making a major purchase, or evaluating a business or personal relationship, expectations and experiences are like yin and yang. They travel in opposite directions together; one grows while the other declines.  This concept is...