15% Can Win or Lose Your Customers

15% Can Win or Lose Your Customers

Tony Ulwick, founder and CEO of Strategyn, has been studying and consulting on jobs to be done for more than 30 years. During a recent webinar, he said, “Your product [or service] needs to be 15% more effective for customers to switch.” When he talks about being...
Customer Success Works Well For Product Companies

Customer Success Works Well For Product Companies

You should consider creating a customer success organization unless your business loves chasing new customers to maintain current sales levels and grow. (Related: Creating Lasting Shareholder Value By Creating Customer Value) Why? Because Customer Success is a synonym...