by Sam Klaidman | Jan 16, 2024 | Customer Loyalty
Customers buy products and services because they need the outcomes they will receive from owning or using them. When the buyer has a choice, they will buy from the company that delivers the most benefits for the lowest cost. At Middlesex Consulting, we define customer...
by Sam Klaidman | Jul 7, 2023 | Customer Value Creation
The aftermarket is all the activities that original equipment manufacturers (OEMs) and their dealer network perform to keep the customer’s equipment working as designed and delivering the value from outcomes the customer purchased. The aftermarket usually...
by Sam Klaidman | May 1, 2023 | Customer Loyalty
Customer Quiet Quitting Customers are not obligated to spend more money with you after their initial purchase unless they purchase something under a special agreement. However, they will eventually need support, replacement parts, software upgrades, training,...
by Sam Klaidman | May 18, 2022 | Customer Loyalty
Has the number of unhappy customers calling your business increased? When a company reaches a maturity level where they do not oversell products and services but instead deliver slightly more than promised, and when they finally make a mistake, they recover quickly...
by Sam Klaidman | Aug 5, 2021 | Growth
The Great Resignation, combined with the silver tsunami, will challenge all of us responsible for building and maintaining our organizations! From the Article Earlier this year, I shared my thoughts on an urgent situation facing industrial business leaders: the silver...
