Marketing Service Contracts in The 21st Century

Marketing Service Contracts in The 21st Century

Selling is all about making it easy for your prospect or customer to buy.  This transformation is taking service contract selling into the 21st century and is powered by new marketing ideas and concepts. When tiered service contracts were first introduced almost 30...
An Unexciting But Critical Customer Service Job

An Unexciting But Critical Customer Service Job

If you sell either reactive or proactive services, or directly support people who do the selling, then you must be concerned with database integrity.  After all, how can you sell a contract without having accurate installed base and contact information? This is what I...