by Sam Klaidman | Mar 8, 2024 | Customer Value Creation
Why Create a Go-to-Market Plan? A go-to-market (GTM) plan is needed whenever a business performs any of the following activities: Selects its initial product Creates a new product or service for its current market Creates a new product or service for a new market...
by Sam Klaidman | Dec 4, 2023 | Growth
If you are responsible for pricing in an OEM business, you have three major revenue streams: finished products, spare parts, and services and service contracts. In the life science business and a few others, most of your income and profit comes from selling a fourth...
by Sam Klaidman | Oct 5, 2022 | Growth
Segmentation is when companies divide prospects and customers into groups. If you are a metal-cutting job shop, you may split them into companies needing turned, milled, or welded parts. If you are the sales manager, you may divide your prospect list by region, state,...
by Sam Klaidman | Jan 4, 2022 | Growth
About 10% of all businesses are giant and employ professional pricing experts to prepare important quotations and set most product and service list prices. The remaining 90% of U.S. businesses are SMBs — small to midsize companies. With assistance from their CFO, they...
by Sam Klaidman | Jun 2, 2021 | Growth
INTRODUCTION This post has been updated after I spoke about why new services fail with Brian Halverson, an expert on gear trains and capital equipment remanufacturing. Brian has had a number of experiences with trying to introduce new services and was plagued with a...
