Customer Satisfaction Drives Loyalty

Customer Satisfaction Drives Loyalty

The Temkin Group loves to publish insightful information that is very important and easy to get your head around.  They derive this information for what appears to be an endless stream of consumer surveys and they present it in ways that are clear and timely. In their...
Think Maslow When Defining Value

Think Maslow When Defining Value

By now, we are all familiar with the challenges of selling services or solutions with “soft” value.  The customer wants our assistance in quantifying the value and we want to put our best story forward.  However, the “customer” is really a committee of six people...