No matter what you sell, one of your most important decisions will be the price you charge the customer. And if you’re in the B2B space selling complex or custom products, the decision you face is formidable.
In the complex B2B world of often customized products and services, businesses generally follow three pricing models to calculate selling price:
- Cost-based pricing
- Value-based pricing
- Competitive or market-based pricing
This article was published in Thomas Insights on July 31, 2019. To read the complete article, click >>>
To read about how to price spare parts click here.
About Middlesex Consulting
Middlesex Consulting is an experienced team of professionals with the primary goal of helping capital equipment companies create more value for their clients and stakeholders. Middlesex Consulting continues to provide superior solutions to meet the needs of its clients by focusing on our strengths in Services, Manufacturing, Customer Experience, and Engineering. If you want to learn more about how we can help your organization understand and choose a pricing model, please get in touch with us or check out some of our free articles and white papers here.
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