by Sam Klaidman | Mar 8, 2024 | Customer Value Creation
Why Create a Go-to-Market Plan? A go-to-market (GTM) plan is needed whenever a business performs any of the following activities: Selects its initial product Creates a new product or service for its current market Creates a new product or service for a new market...
by Sam Klaidman | Oct 16, 2023 | Customer Value Creation
This article first appeared on Linkedin Customer Value Creation In the B2B value creation chain, the product’s end user team is the only people who can identify and quantify the value they receive. Neither the purchasing agent, the delivery truck driver, nor the...
by Sam Klaidman | Oct 2, 2023 | Customer Value Creation
Bob is the vice president of manufacturing for a business that processes, packs, and ships seeds to customers in the lower 48 states. The company has a constraint in the bag and seal area. Bob set up a buying committee consisting of himself and the managers of...
by Sam Klaidman | Sep 7, 2023 | Customer Value Creation
Have you ever wondered what the difference between upselling and cross-selling is? Upselling drives more value for customers, while cross-selling enables customers to achieve new value. Click here to continue reading this article on Thomas Industry Updates. Related...
by Sam Klaidman | Jul 7, 2023 | Customer Value Creation
The aftermarket is all the activities that original equipment manufacturers (OEMs) and their dealer network perform to keep the customer’s equipment working as designed and delivering the value from outcomes the customer purchased. The aftermarket usually...
by Sam Klaidman | Jan 18, 2023 | Customer Value Creation
It is January 2023, and we are in an inflationary period. There is much talk about entering a recession. And businesses are conserving cash, reducing inventory, and trying to find new ways of generating profitable business. In my latest Thomas Industry Updates...