When Complexity Is Your Friend

When Complexity Is Your Friend

In the past, I have written about complexity and all the damage it does.  I still believe everything I wrote but I now know there are some times when complexity is an ally.  Before I explain my new thinking, let’s define complexity. 

According to Wikipedia,...
The Value of Value

The Value of Value

This guest blog was written by my friend Steve Robins and first appeared in his Solutions Marketing blog Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it.  What goes into a solution...