Why Create a Go-to-Market Plan?
A go-to-market (GTM) plan is needed whenever a business performs any of the following activities:
- Selects its initial product
- Creates a new product or service for its current market
- Creates a new product or service for a new market
- Plans to offer an existing product or service to a new market
- Decides to invest significant resources to redesign or upgrade an existing product or service
- Decides to acquire a business
The idea is that thinking, writing, discussing, and reviewing the plan will highlight defects, omissions, and unsubstantiated assumptions that may sink the plan or at least lead to severe investor disappointment.
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About Middlesex Consulting
Sam Klaidman is the founder and principal adviser at Middlesex Consulting. He helps his B2B product manufacturing clients grow their service revenue and profitability by applying the methodologies and techniques associated with Customer Value Creation, Customer Experience, and Market Research professions to assist his clients in designing and commercializing new services and the associated business transformations. Contact Sam here.