by Guest Author | Jul 24, 2017 | Growth
Ron Giuntini, the CEO/Founder of G35 Software, wrote this post. Introduction This post is a high-level overview of the whole service contract scene, focusing on the sales events occurring during the contract’s life. If it were a course, it would be called...
by Guest Author | Nov 3, 2016 | Customer Value Creation
This guest blog was written by my friend Steve Robins and first appeared in his Solutions Marketing blog Value is Key to Solution Marketing You might think the most critical aspect of marketing a solution would be what goes into it. What goes into a solution are just...
by Guest Author | Dec 28, 2015 | Growth
This is a guest blog by my friend Nick Frank of Service in Industry. Nick is British and I did not Americianize his spelling. WHY THINK ABOUT STARTING A SERVICE TRANSFORMATION By the very nature of their history, engineering and industrial businesses tend to focus on...
by Guest Author | Oct 26, 2015 | Customer Loyalty
Note: This is a guest blog from my friend Adan Ramshaw, Director of Genroe Pty Ltd. in Sydney Australia where he frequently facilitates customer journey map workshops. I have been running customer journey mapping workshops for our clients for many years. In the last...
by Guest Author | Oct 12, 2015 | Customer Loyalty
Note – This guest post by Dennis Gershowitz was originally posted on 10/1/15 on TSIA’s Inside Technology Services
Background About six weeks ago, I shipped a piece of art via a highly reputable shipper. I will spare you the details of this poor customer experience;...
