Growing Profit from Your Installed Base

Growing Profit from Your Installed Base

Summary OEMs are seeking ways to expand their business in FY 2026. A key opportunity is increasing revenue and profits from their current installed base. To accomplish this, they need to identify the existing revenue and profit for each supported product and for all...
Customer-Centered Market Discovery

Customer-Centered Market Discovery

CUSTOMER-CENTERED MARKET DISCOVERY – GENERAL BUSINESS QUESTIONS In a recent post by Kristina Harrington, CEO and Founder of eCommerce software company GenAlpha, Kris wrote: “I’ve lost count of how many times I’ve heard, ‘Our customers don’t want to buy online.’ But a...