by Sam Klaidman | Aug 1, 2019 | Growth
No matter what you sell, one of your most important decisions will be the price you charge the customer. And if you’re in the B2B space selling complex or custom products, the decision you face is formidable. In the complex B2B world of often customized products...
by Sam Klaidman | Jul 31, 2019 | Growth
Who’s your customer? To identify your customer try this experiment. Ask your service technicians and phone support agents to tell you who is their customer at a few of your largest accounts. Then ask the same question to the salespeople who sold and service...
by Sam Klaidman | Jul 24, 2019 | Growth
A large part of the job of a Service Executive is to grow your service business. This is true even if you are not a profit center, especially if you are one. And the key to successfully growing your business is to focus all your planning efforts on customers and...
by Sam Klaidman | Jun 26, 2019 | Customer Value Creation
Product quality and product reliability are two critical elements of a successful business. According to the American Society of Quality (ASQ), “the difference between quality and reliability is that quality shows how well an object performs its proper function,...
by Sam Klaidman | Jun 17, 2019 | Customer Value Creation
Cost of product failure When your product fails, it costs your customers money, and the longer it remains down, the more it costs them. And sometimes, the customer’s cost is not only money but also customer retention or employee stress. And often, they wish they had a...
