by Sam Klaidman | Oct 2, 2023 | Customer Value Creation
Introduction Bob is the vice president of manufacturing for a business that processes, packs, and ships seeds to customers in the lower 48 states. The company has a constraint in the bag and seal area. Bob set up a buying committee consisting of himself and the...
by Sam Klaidman | Sep 7, 2023 | Customer Value Creation
Introduction to Upselling and Cross-selling Have you ever wondered what the difference between upselling and cross-selling is? Upselling drives more value for customers, while cross-selling enables customers to achieve new value. Let’s take a look at a few examples....
by Sam Klaidman | Aug 7, 2023 | Growth
Recently, both inflation and labor reports have indicated that the likelihood of a recession is declining. An improved economy means business leaders can take one eye off economic risk and increase their focus on growth (total revenue and earnings before interest,...
by Sam Klaidman | Jul 19, 2023 | Growth
This post first appeared on GenAlpha blog Do you feel calm and relaxed when you walk out to your car in the evening? When you get home, are you ready to deal with the typical family and household issues, or do you want to be left alone in a quiet corner? If you have a...
by Sam Klaidman | Jul 7, 2023 | Customer Value Creation
People from every walk of life have become imprecise when using many words and terms. For example, we “google” everything, yet Google is a company name. It’s the same with Xerox™: it is such a common shorthand for photocopying that we don’t have to explain what we...
