by Sam Klaidman | Apr 13, 2023 | Customer Loyalty
During VUCA Times, You Must Influence Customer Retention or Churn This is the opening paragraph of a recent post of mine: We are again living in uncertain times. The name for uncertain times is VUCA, which stands for Volatility, Uncertainty, Complexity, and Ambiguity....
by Sam Klaidman | Mar 13, 2023 | Growth
No matter your time horizon, aftermarket price management offers industrial original equipment manufacturers (OEMs) the maximum leverage to improve margins and profit. And, to be successful, they must use a consistent set of parts pricing policies For most OEMs, a...
by Sam Klaidman | Feb 15, 2023 | Growth
Ways for Industrial OEMs to Differentiate in the Marketplace When business conditions lead to a decrease in orders, offering prospects more value for their money is important. However, it is almost impossible to create differentiated products and services. Here are...
by Sam Klaidman | Jan 18, 2023 | Customer Value Creation
In April 2022, I wrote an article about managing during an inflationary period. Now, we know that we are living with high but declining inflation. We do not know how long this inflationary period will last or if we will enter a recession before we emerge from it. But...
by Sam Klaidman | Dec 13, 2022 | Customer Loyalty
Your customers buy products like the ones you manufacture because they have a limited number of outcomes they must achieve. Furthermore, you and most of your competitors’ products can deliver these outcomes at approximately the exact cost. The big question is, “Why do...
