by Sam Klaidman | Jan 18, 2023 | Customer Value Creation
In April 2022, I wrote an article about managing during an inflationary period. Now, we know that we are living with high but declining inflation. We do not know how long this inflationary period will last or if we will enter a recession before we emerge from it. But...
by Sam Klaidman | Dec 13, 2022 | Customer Loyalty
Your customers buy products like the ones you manufacture because they have a limited number of outcomes they must achieve. Furthermore, you and most of your competitors’ products can deliver these outcomes at approximately the exact cost. The big question is, “Why do...
by Sam Klaidman | Nov 8, 2022 | Growth
There is a common belief that key performance indicators (KPIs) are for large companies. People working for midsize industrial companies might prioritize other tasks over KPIs. However, like most things in business, there are different ways of looking at things....
by Sam Klaidman | Oct 5, 2022 | Growth
What is segmentation? My friend Michael Chase of Tekcess International has an excellent definition of “segment,” which I adapted for this article. In the B2B space, a market segment is a group of potential customers with unique but common needs. Once you sell your...
by Sam Klaidman | Sep 27, 2022 | Growth
If you want to improve quality, cut costs, and get better outcomes, then you should read the book I just read about how to improve patient outcomes, cut medical expenses, and prevent many deaths in the surgery suite and the ICU. The book which changed my outlook on...
