by Sam Klaidman | Nov 11, 2024 | Growth
Every B2B customer expects how quickly they want to be served by each portion of each service operation and frequently with each serial-numbered product. For example, my HVAC service company does preventative maintenance procedures on my heating and cooling systems....
by Sam Klaidman | Oct 16, 2024 | Growth
Why Do People Buy B2B Service Contracts Before we discover why people fail to renew service contracts, we must understand why they buy them. Before COVID, the people who purchased service contracts were at the Manager level. They were responsible for ensuring the...
by Sam Klaidman | Oct 10, 2024 | Growth
Introduction This year’s most viewed article on the Middlesex Consulting blog list is “How Should I Price Spare Parts?” When I first saw this statistic, I wondered why it was so popular. Then, I realized that spare parts sales are usually the most...
by Sam Klaidman | Sep 23, 2024 | Growth
Michael Porter, a leading authority on business strategy and the competitiveness of nations, regions, and companies, says there are three ways to achieve competitive advantage: price, monopoly, and sustainable differentiation. While competing on price for a limited...
by Sam Klaidman | Sep 16, 2024 | Growth
Purpose of this article. Any product that uses fossil fuel to generate power will eventually be a candidate for repowering (conversion to electric power.) It may be a battery, solar panel, or fuel cell, but it must reduce its impact on global warming. The conversion...
by Sam Klaidman | Aug 5, 2024 | Growth
How can inflation and supply chain issues be good for your aftermarket business? In a recent Chief Executive magazine article, “Your Inflation Is Not the Consumer Price Index,” Business Adviser Ram Charan said, “Inflation is here to stay.” He...
by Sam Klaidman | Jul 11, 2024 | Growth
When my colleague Lalit Mohan Chandra Bhatt shared the title of this article on LinkedIn, “Cures Sell Themselves, Prevention Takes Persuasion,” he captured a fundamental selling truth in the B2B world. I couldn’t get the statement out of my mind...
by Sam Klaidman | Jun 11, 2024 | Customer Loyalty
Note: This article focuses on one topic discussed in a white paper, “BECAUSE I’M THE CUSTOMER!!” A Guide to Managing Your Brand & Customer Experience in the Age of the Customer by Sam Klaidman and Harry Klein. The paper was written in 2012 and has been at the top...
by Sam Klaidman | Jun 4, 2024 | Growth
Introduction Every business leader wants to know how their business compares to competitors or well-known non-competitors. They also want to forecast the outcome of significant moves they are evaluating. For both reasons, the SEC 10-K for public companies is a great...
by Sam Klaidman | May 10, 2024 | Growth
I have written several articles about the aftermarket’s role in OEMs’ go-to-market strategies. However, I have yet to give you a financial reason to invest your time, effort, and money into making your aftermarket program a strategic necessity. Understanding the...
