by Sam Klaidman | May 28, 2019 | Customer Value Creation
In one of the most memorable scenes from the 1967 movie classic “The Graduate,” Mr. McGuire takes the graduate, Benjamin Braddock, outside to the pool and says to him, “Ben, I want to say one word to you. Just one word: Plastics. There is a great...
by Sam Klaidman | Apr 24, 2019 | Customer Loyalty
Many business leaders link performance pay (employee’s variable compensation) to satisfaction or loyalty survey results to improve the customer experience provided by their company or to game the survey results. Why you should not automatically link performance pay...
by Sam Klaidman | Apr 23, 2019 | Customer Loyalty
Every business messes up. Sometimes, it’s product-related; sometimes, it’s due to problematic service. Sometimes, mistakes occur very rarely; sometimes, they (unfortunately) happen very frequently. Because our customers are all human, they understand that companies...
by Sam Klaidman | Apr 1, 2019 | Growth
What do desired business outcomes and KPIs do with a reasonably complex road intersection? Both are tied together by Lewis Carroll’s quote, “If you don’t know where you are going, any road will get you there.” If you don’t know the...
by Guest Author | Mar 18, 2019 | Growth
The author, Karl Sharicz, is the Founder and Principal of HorizonCX and a Middlesex Consulting Partner. This article first appeared on the CX Cafe by MaritzCX on March 7, 2019. As CX professionals, we are largely compelled to align with our respective organization’s...
by Sam Klaidman | Mar 13, 2019 | Growth
As industry continues to shift and evolve, manufacturing executives across all sectors face a lengthy list of challenges. Below are just a few of the most pressing obstacles. Agility Big Data fatigue Broken supply chain Complex systems Competition Cost pressures...
by Sam Klaidman | Mar 11, 2019 | Customer Loyalty
Recently, I read a fascinating article, “CX Metrics Aren’t Customer-Centric, But Should Be. Learn How,” by Peter Fader and Sarah E. Toms. The authors show how combining customer switching costs with CX metrics and then looking at the results on a...
by Sam Klaidman | Feb 21, 2019 | Growth
We were in a meeting room in a downtown Madison, Wisconsin, hotel. It was -25oF outside, and I was talking with Dan Brinkman, Vice President and Chief Operating Officer of Medical Equipment Repair Associates (MERA), a large independent medical service company. It was...
by Sam Klaidman | Feb 7, 2019 | Growth
In today’s ever-evolving marketplace, companies of all kinds are looking for ways to stimulate innovation and create lasting growth. The answer may just lie in the jobs-to-be-done (JTBD) theory. Tony Ulwick originated the theory and processes of jobs-to-be-done and...
by Sam Klaidman | Jan 9, 2019 | Growth
Successful selling is the objective of product and aftermarket salespeople. Successful selling is an outcome that many businesses fail to achieve. Even with the uncertainty of fluctuating revenue, margin, and profits, our sales and marketing efforts are still selling...
