The Trouble With Customer Journey Maps

The Trouble With Customer Journey Maps

A recent Google search of the term “Customer Journey Maps” (CJM) turned up 5.3 million results. This indicates that journey mapping is widespread and is probably getting more popular every day, So I decided to share some of the limitations of journey mapping with you...
Loyalty – How Should You Measure It?

Loyalty – How Should You Measure It?

When I was a kid growing up in Brooklyn, my mother always told me, “actions speak louder than words.” I would say, “OK,” and then forget about it until she next mentioned it. One day a kid in my class picked a fight with me, and I overpowered...
It’s All About The Outcome

It’s All About The Outcome

Introduction In 1960, Prof. Theodore Levitt gave marketers a massive dose of reality when he made this famous statement and demonstrated a so-so business outcome: He was talking about customers wanting the outcome they could obtain using the tool, not the tool itself....