by Sam Klaidman | Dec 11, 2014 | Customer Loyalty
I am a left-brain person. I enjoy processes, metrics, and troubleshooting exciting problems. And I was never very focused on the “touchy-feely” side of the business. Then my customer experience (CX) consulting led me to right-brain concepts like customer...
by Sam Klaidman | Dec 10, 2014 | Growth
Customer centricity means that the business revolves around its customers. They make sure that decisions actually help their customers. They make sure that customers know what is happening in the business and are part of decisions. They make sure that the employees...
by Sam Klaidman | Dec 9, 2014 | Growth
Introduction Most businesses recognize the importance of engaged employees yet fail to realize their full potential. They micromanage them, limit their authority, destroy initiative, and treat them like cogs in a gear instead of thinking, creative individuals. And...
by Sam Klaidman | Dec 1, 2014 | Customer Loyalty
In the ongoing relationship your company has with its customers, there are situations where they are stressed-out. The reason is usually because they find themselves in a situation that is important, new to them, and has a perceived high risk of failure. It is during...
by Sam Klaidman | Nov 17, 2014 | Customer Value Creation
Did you ever really wonder why global businesses are spending billions of dollars annually to improve customer experiences? Well, it’s not because they want to remove stress from their customers’ lives. Actually, it may be for that reason but their ultimate...
by Sam Klaidman | Nov 3, 2014 | Growth
Our white paper, Because I’m The Customer, defined a brand as the sum of all expectations and experiences. This implies that a consistent message and set of experiences will lock in customer loyalty. However, after an incident or two, the memory of these...
by Sam Klaidman | Oct 27, 2014 | Customer Loyalty
A significant factor influencing customer perceptions is the attitude of the people with whom you interact. Meaningful interactions generally result in loyal customers, whether in person, on the phone, or during a chat session, and crap exchange can kill a brand. And...
by Sam Klaidman | Oct 20, 2014 | Customer Value Creation
Many bloggers, including me, are writing about how important it is to create customer value. We talk about segmentation, employee engagement, solutions, and value pricing. Unfortunately, we forget about the other side of the coin – things we do to destroy customer...
by Sam Klaidman | Oct 13, 2014 | Customer Value Creation
The world is changing. People in sales roles always worry about asking too much money for their products or services. They are concerned that no matter strong their offer is, the prospect will fixate on cost and only buy on price. Because that has been true almost...
by Sam Klaidman | Sep 29, 2014 | Customer Loyalty
A few weeks ago, I wrote a blog post about making money when customers want to do their on-site service. Then someone kindly pointed me to the subject of Digital Right To Repair (DRTR) and sent me a link to a website that dealt with DRTR and medical instruments. That...
