by Sam Klaidman | Nov 17, 2014 | Customer Value Creation
Did you ever really wonder why global businesses are spending billions of dollars annually to improve customer experiences? Well, it’s not because they want to remove stress from their customers’ lives. Actually, it may be for that reason but their ultimate...
by Sam Klaidman | Nov 3, 2014 | Growth
Our white paper, Because I’m The Customer, defined a brand as the sum of all expectations and experiences. This implies that a consistent message and set of experiences will lock in customer loyalty. However, after an incident or two, the memory of these...
by Sam Klaidman | Oct 27, 2014 | Customer Loyalty
A significant factor influencing customer perceptions is the attitude of the people with whom you interact. Meaningful interactions generally result in loyal customers, whether in person, on the phone, or during a chat session, and crap exchange can kill a brand. And...
by Sam Klaidman | Oct 20, 2014 | Customer Value Creation
Many bloggers, including me, are writing about how important it is to create customer value. We talk about segmentation, employee engagement, solutions, and value pricing. Unfortunately, we forget about the other side of the coin – things we do to destroy customer...
by Sam Klaidman | Oct 13, 2014 | Customer Value Creation
The world is changing. People in sales roles always worry about asking too much money for their products or services. They are concerned that no matter strong their offer is, the prospect will fixate on cost and only buy on price. Because that has been true almost...
by Sam Klaidman | Sep 29, 2014 | Customer Loyalty
A few weeks ago, I wrote a blog post about making money when customers want to do their on-site service. Then someone kindly pointed me to the subject of Digital Right To Repair (DRTR) and sent me a link to a website that dealt with DRTR and medical instruments. That...
by Sam Klaidman | Sep 22, 2014 | Growth
When we started selling products, we discovered they tended to break and needed to be repaired or replaced. And so began the evolution of equipment maintenance. We quickly learned three things: We can make money repairing stuff. Customers hate to pay to have their...
by Sam Klaidman | Sep 15, 2014 | Customer Loyalty
Data is interesting but it has to yield insight to be valuable. One of the tools we use to generate insight is correlation analyzes where we look at two sets of data and see how closely one tracks the other. We then try and figure out which is the driver of the...
by Sam Klaidman | Sep 8, 2014 | Growth
When your employees are truly empowered, they put their heart and soul into taking care of your customers while making sure they do no harm to your business. Wouldn’t having a team like that make it easier for you to fall asleep at night? What makes an empowered...
by Sam Klaidman | Sep 1, 2014 | Customer Value Creation
Definition of Customer Value We define customer value as the tangible and experiential (emotional) net improvements (benefits minus costs) to customer outcomes resulting from using or owning the supplier’s products and services, compared to all alternatives. You must...
