by Sam Klaidman | Dec 26, 2012 | Customer Loyalty
One of the challenges facing executives today is having quality information to make informed business decisions. The problem isn’t the lack of data but often the design of the tool used to acquire the data. Executives need to ask themselves a serious question: Am I...
by Sam Klaidman | Dec 8, 2012 | Customer Loyalty
People initiate satisfaction and loyalty tracking programs for one simple reason – they want to know what their customers think. Maybe about their company, products, services, or perceived value being delivered to customers. But, while they may suspect the answers,...
