Customer Satisfaction Drives Loyalty

Customer Satisfaction Drives Loyalty

Introduction to loyalty metrics The Temkin Group is all about loyalty and loves to publish insightful information that is very important and easy to get your head around. They derive this information from what appears to be an endless stream of consumer surveys, and...
Simple But Effective Post Service Surveys

Simple But Effective Post Service Surveys

My original post-service survey When I first started sending a post-service survey after a service visit, the surveys were this long: They contained around 25 questions, took “forever” to complete, and yielded so much data that we never had the time or resources to...