by Sam Klaidman | May 1, 2017 | Customer Value Creation
As a service leader we are all trying to improve how we do our jobs. That is just the way we are programmed. And if part or most of our job involves dealing with customers, we then have an extra challenge – figuring out what they are trying to accomplish. Harvard...
by Sam Klaidman | Apr 3, 2017 | Customer Value Creation
Is complexity always bad? Before I explain my new thinking, let’s define complexity. In the past, I have written about complexity and all the damage it does. I still believe everything I wrote, but I now know there are some times when complexity is an ally. Complexity...
by Guest Author | Nov 3, 2016 | Customer Value Creation
This guest blog was written by my friend Steve Robins and first appeared in his Solutions Marketing blog Value is Key to Solution Marketing You might think the most critical aspect of marketing a solution would be what goes into it. What goes into a solution are just...
by Sam Klaidman | Oct 31, 2016 | Customer Value Creation
Introduction Why would I ask such a silly question? Well, there is so much written about differentiating your products and services that it is not entirely unreasonable to think that some people will even wonder if a commodity can create customer value. Let me use a...
by Sam Klaidman | Aug 29, 2016 | Customer Value Creation
As customers and consumers, we want to be included in creating many things we buy. And the more expensive the purchase, the more involvement we want. Maybe it’s because we are control freaks, perhaps because we fear failure, or maybe it’s because of FOMO...
by Sam Klaidman | Jun 20, 2016 | Customer Value Creation
Note: Sam Klaidman and Art Drake wrote this post; both served as Customer Value Creation International Board of Directors members. Introduction During a recent telephone conversation, we discussed customer value creation, selling customer value, and what constituted...
