by Sam Klaidman | Jun 2, 2016 | Customer Value Creation
Solutions and customer value creation The other day I was speaking about customer value creation at a customer experience conference. Most of the attendees were from the services industry. At one point, an audience member (and conference organizer) asked me “what’s...
by Sam Klaidman | Feb 8, 2016 | Customer Value Creation
Introduction In 1960, Prof. Theodore Levitt gave marketers a massive dose of reality when he made this famous statement and demonstrated a so-so business outcome: He was talking about customers wanting the outcome they could obtain using the tool, not the tool itself....
by Sam Klaidman | Jan 4, 2016 | Customer Value Creation
A brief Q&A about innovation Q. If the answer is Value Creation, what is the question? A. What is innovation? Q. Wrong, try again A. What is successful innovation? Right! So, what’s the difference between innovation and successful innovation? 80%....
by Sam Klaidman | Nov 16, 2015 | Customer Value Creation
By now, we are all familiar with the challenges of selling services or solutions with “soft” value. The customer wants our assistance quantifying the value, and we want to put our best story forward. However, the “customer” is usually a...
by Sam Klaidman | Oct 21, 2015 | Customer Value Creation
This story is about two similar houses for sale in slightly different parts of the same town and two couples searching for their ideal next home. By now, you are scratching your head and asking yourself two questions: Why do I care? Why should I read the rest of this...
by Sam Klaidman | Aug 24, 2015 | Customer Value Creation
Today, customers are looking to receive more value from their partners than ever before. The two primary reasons are: Customers are “crazy busy” and need relief because they are drowning in problems, opportunities, issues, and challenges. This relief is...
