by Sam Klaidman | Jun 15, 2015 | Customer Value Creation
In 1955, a Spanish artist took a blank 45 by 58-inch canvas worth about $400 today and put about $50 worth of oil paint on it. Today the painting’s intrinsic value is about $450 plus the labor cost, so let’s be generous and call it $10,000 (it...
by Guest Author | Jun 1, 2015 | Customer Value Creation
Notes: 1) The author of this post, Anil V. Pillai, is a Director of the India-based consultancy Terragni Consulting (P) Ltd. Anil and I were members of Customer Value Creation International. This article was originally published in the May 2015 “Efficient...
by Sam Klaidman | May 4, 2015 | Customer Value Creation
The key to long-term growth is to create value for your customer. One often-forgotten strategy is to help your customer create value for their customers. In other words, take care of your customer’s customers. It sounds convoluted, but it is a real “value...
by Guest Author | Apr 27, 2015 | Customer Value Creation
Note: This post was written by my fellow CVCI Board of Directors member – Ray Sheen. Ray is the President of Product & Process Innovation. It was posted on April 13, 2015, here. People have used the phrase “a culture of customer-centric value creation.”...
by Sam Klaidman | Mar 23, 2015 | Customer Value Creation
Why customers buy People make purchasing decisions not because they want the products or services but because they need the value derived from using them. Remember the famous Theodore Levitt quote from the 1970’s – “people don’t want a quarter-inch...
by Sam Klaidman | Feb 23, 2015 | Customer Value Creation
How often should your service contracts be updated? Your products change every year or two. Your customers change their priorities and plans every year. Your company updates its strategic plan annually. If you placed your current service contract next to a...
