by Sam Klaidman | Jun 29, 2015 | Growth
I subscribe to the Boston Business Journal and have for years. A few weeks ago, one of the articles screamed in 22 pt. type “Internet of Things market will be the size of Canada’s GDP by 2020”. I said to myself, “Holy crap, this is...
by Sam Klaidman | Apr 20, 2015 | Growth
In a previous post, I discussed how customers buy your products and services because they need the outcomes from using them. I included a brief list of “value from use” attributes but decided to save a special “value proposition” for this post – time. Yes, time is...
by Sam Klaidman | Dec 10, 2014 | Growth
Customer centricity means that the business revolves around its customers. They make sure that decisions actually help their customers. They make sure that customers know what is happening in the business and are part of decisions. They make sure that the employees...
by Sam Klaidman | Dec 9, 2014 | Growth
Introduction Most businesses recognize the importance of engaged employees yet fail to realize their full potential. They micromanage them, limit their authority, destroy initiative, and treat them like cogs in a gear instead of thinking, creative individuals. And...
by Sam Klaidman | Nov 3, 2014 | Growth
Our white paper, Because I’m The Customer, defined a brand as the sum of all expectations and experiences. This implies that a consistent message and set of experiences will lock in customer loyalty. However, after an incident or two, the memory of these...
by Sam Klaidman | Sep 22, 2014 | Growth
When we started selling products, we discovered they tended to break and needed to be repaired or replaced. And so began the evolution of equipment maintenance. We quickly learned three things: We can make money repairing stuff. Customers hate to pay to have their...
