by Sam Klaidman | Jul 8, 2013 | Growth
When we think either about a brand, making a major purchase, or evaluating a business or personal relationship, expectations and experiences are like yin and yang. They travel in opposite directions together; one grows while the other declines. This concept is...
by Sam Klaidman | Jul 1, 2013 | Growth
For some unknown reason, when you look up “plans” on Wikipedia, you only get a short story and four interesting quotes: Plans are of little importance, but planning is essential – Winston Churchill Plans are nothing; planning is everything. – Dwight D. Eisenhower No...
by Sam Klaidman | Jun 24, 2013 | Growth
Segmentation is the key to making meaningful improvements in obtaining actionable insights. This means collecting and analyzing data in ways that allow you to create and implement improvement plans that make or save money. The solution is to divide the data into...
by Sam Klaidman | Jun 10, 2013 | Growth
When we think of “brand,” we think about the Proctor & Gamble version. People plan every aspect of the product, packaging, pricing, distribution, and communication; all the internal areas a brand manager can control. But that is not what a brand is all about. As...
by Sam Klaidman | May 20, 2013 | Growth
Are referrals and references the same? Referrals and references are different. A synonym for referral is “recommendation,” while “testimonial” is a synonym for reference. While the difference may be subtle, it is essential to me. In a business sense, a testimonial is...
by Sam Klaidman | Apr 22, 2013 | Growth
Doesn’t this equation seem logical? Churn rate + Retention Rate = 100%. After all, your customers either stay (retention) or leave (churn). Unfortunately, the answer is NO. And that is because each term measures something different. Let me explain. Calculating...
