by Sam Klaidman | Jan 17, 2013 | Growth
While this sounds like a simple question, it should provoke several thoughts that will help you get your arms around this concept, which is critical to the long-term growth of a business. Let’s start with Wikipedia. It defines customer retention as the activity...
by Sam Klaidman | Jan 14, 2013 | Growth
The importance of creating a competitive advantage In today’s business climate, the only way to grow is to offer your customers more value than your competitors. There are two ways to accomplish this objective: 1) Lowest price and 2) Differentiation based on...
by Sam Klaidman | Jan 3, 2013 | Growth
To maximize organic growth, businesses must acquire new customers and get existing customers to stay with them and buy more products and services. Sounds simple. If it were, though, we wouldn’t hear so much about businesses declaring bankruptcy or planning layoffs....
by Sam Klaidman | Oct 22, 2012 | Growth
The service contract is a crucial source of revenue and customer satisfaction in the high-tech world. The seller promises certain benefits to the buyer and has a solid financial reason to honor these promises continuously. The buyer has specific ongoing needs that...
