Why People Buy A Service Contract

Why People Buy A Service Contract

Buying a service contract pre-COVID Before COVID, the people who would buy a service contract were at the Manager level. They had the day-to-day responsibility for whatever their equipment was being used for. In that first article, I listed the four reasons why people...
Service Innovation; An Overview of Servitization

Service Innovation; An Overview of Servitization

What Is Servitization? Service innovation, in the form of Servitization, is the future of OEM manufacturing companies. The first order of business here is to define the term servitization, which has been used since 1988. However, the definition has changed frequently...
17 Years and Nothing Has Changed

17 Years and Nothing Has Changed

I recently rediscovered a McKinsey article, “How to make after-sales services pay off,” by Russell G. Bundschuh and Theodore M. Dezvane, that appeared in The McKinsey Quarterly, 2003 Number 4.  Here are a few points from the article: “Manufacturers of everything from...
Customer Success Works Well For Product Companies

Customer Success Works Well For Product Companies

This article will explain why customer success works well for product companies. Customer success is a synonym for customer value creation. People buy products and services for one reason: They need the value they will get from purchasing and using what you are...