Why People Buy A Service Contract

Why People Buy A Service Contract

Buying a service contract pre-COVID Before COVID, the people who would buy a service contract were at the Manager level. They had the day-to-day responsibility for whatever their equipment was being used for. In that first article, I listed the four reasons why people...
17 Years and Nothing Has Changed

17 Years and Nothing Has Changed

I recently rediscovered a McKinsey article, “How to make after-sales services pay off,” by Russell G. Bundschuh and Theodore M. Dezvane, that appeared in The McKinsey Quarterly, 2003 Number 4.  Here are a few points from the article: “Manufacturers of everything from...
Customer Success Works Well For Product Companies

Customer Success Works Well For Product Companies

You should consider creating a customer success organization unless your business loves chasing new customers to maintain current sales levels and grow. (Related: Creating Lasting Shareholder Value By Creating Customer Value) Why? Because Customer Success is a synonym...