by Sam Klaidman | Oct 16, 2023 | Customer Value Creation
This article first appeared on Linkedin Customer Value Creation In the B2B value creation chain, the product’s end user team is the only people who can identify and quantify the value they receive. Neither the purchasing agent, the delivery truck driver, nor the...
by Sam Klaidman | Feb 15, 2023 | Growth
Ways for Industrial OEMs to Differentiate in the Marketplace When business conditions lead to a decrease in orders, offering prospects more value for their money is important. However, it is almost impossible to create differentiated products and services. Here are...
by Sam Klaidman | Jan 18, 2023 | Customer Value Creation
In April 2022, I wrote an article about managing during an inflationary period. Now, we know that we are living with high but declining inflation. We do not know how long this inflationary period will last or if we will enter a recession before we emerge from it. But...
by Sam Klaidman | Dec 13, 2022 | Customer Loyalty
Your customers buy products like the ones you manufacture because they have a limited number of outcomes they must achieve. Furthermore, you and most of your competitors’ products can deliver these outcomes at approximately the exact cost. The big question is, “Why do...
by Sam Klaidman | Nov 8, 2022 | Growth
There is a common belief that key performance indicators (KPIs) are for large companies. People working for midsize industrial companies might prioritize other tasks over KPIs. However, like most things in business, there are different ways of looking at things....
