by Sam Klaidman | May 27, 2013 | Customer Loyalty
If you google “corporate social responsibility,” you will receive almost 25 million hits. It seems as if every corporation has jumped on this bandwagon. Recently I had dealings with two businesses that practice what they preach and have great products. The...
by Sam Klaidman | Apr 15, 2013 | Growth
Remember the auto industry? You know, the one that almost died in the U.S. in the 2007-2008 recession. The good news is that it is alive, well, and innovative. In this post, I will look at two premium auto lines, BMW and Lincoln, which identified and adopted...
by Sam Klaidman | Apr 8, 2013 | Customer Loyalty
Before prospects become customers, they only have expectations about your products, services, and what it will be like working with your company. When they convert, real-life experiences quickly replace these expectations. However, your customers will still be...
