Why People Buy A Service Contract

Why People Buy A Service Contract

Buying a service contract pre-COVID Before COVID, the people who would buy a service contract were at the Manager level. They had the day-to-day responsibility for whatever their equipment was being used for. In that first article, I listed the four reasons why people...
WIIFM and Leadership – A Necessary Combination

WIIFM and Leadership – A Necessary Combination

Introduction to Leadership On March 9, 2020, Chief Executive published an article titled “What CEOs Can Learn From Bloomberg’s Failed Bid.” The lead was: The billionaire mayor learned an expensive lesson: if you don’t connect with your...