by Sam Klaidman | Sep 23, 2024 | Growth
Michael Porter, a leading authority on business strategy and the competitiveness of nations, regions, and companies, says there are three ways to achieve competitive advantage: price, monopoly, and sustainable differentiation. While competing on price for a limited...
by Sam Klaidman | Jun 11, 2024 | Customer Loyalty
Note: This article focuses on one topic discussed in a white paper, “BECAUSE I’M THE CUSTOMER!!” A Guide to Managing Your Brand & Customer Experience in the Age of the Customer by Sam Klaidman and Harry Klein. The paper was written in 2012 and has been at the top...
by Sam Klaidman | Jun 5, 2023 | Customer Loyalty
Every business is looking for a way to differentiate itself from its competition. There are several ways to do so, but they are not all advantageous or easy to accomplish. The best way to differentiate your business is by improving customers’ experiences. How a...
by Sam Klaidman | Jun 15, 2021 | Customer Value Creation
Continuous improvement processes can follow two paths: internal productivity improvement or external customer value creation. Since both approaches will yield significant benefits, it is not advisable to choose between them, yet many companies inadvertently make the...
by Sam Klaidman | Apr 20, 2021 | Customer Loyalty
Many businesses feel their brand is under attack because they changed the experiences they deliver because of COVID-19. The pandemic still has the world in its grip, but it becomes looser as vaccinations become more widespread. We see signs of increased hiring and...
