by Sam Klaidman | Jun 12, 2017 | Customer Loyalty
The Apostle model demonstrated the relationship between customer satisfaction and customer loyalty. If you are working in a zone of indifference, your customers are vulnerable to new offers to purchase. When designing your services, products, or customer interaction,...
by Sam Klaidman | Jun 11, 2017 | Customer Loyalty
In the next post, I talked about the relationship between customer satisfaction and loyalty and introduced the concept of the zone of indifference. This zone is the broad middle ground between the top and bottom boxes on a customer satisfaction survey. In this post, I...
by Sam Klaidman | Jun 2, 2016 | Customer Value Creation
Solutions and customer value creation The other day I was speaking about customer value creation at a customer experience conference. Most of the attendees were from the services industry. At one point, an audience member (and conference organizer) asked me “what’s...
by Sam Klaidman | Dec 9, 2014 | Growth
Introduction Most businesses recognize the importance of engaged employees yet fail to realize their full potential. They micromanage them, limit their authority, destroy initiative, and treat them like cogs in a gear instead of thinking, creative individuals. And...
by Sam Klaidman | Nov 17, 2014 | Customer Value Creation
Did you ever really wonder why global businesses are spending billions of dollars annually to improve customer experiences? Well, it’s not because they want to remove stress from their customers’ lives. Actually, it may be for that reason but their ultimate...
