by Sam Klaidman | Oct 2, 2023 | Customer Value Creation
Introduction Bob is the vice president of manufacturing for a business that processes, packs, and ships seeds to customers in the lower 48 states. The company has a constraint in the bag and seal area. Bob set up a buying committee consisting of himself and the...
by Sam Klaidman | Jul 7, 2023 | Customer Value Creation
People from every walk of life have become imprecise when using many words and terms. For example, we “google” everything, yet Google is a company name. It’s the same with Xerox™: it is such a common shorthand for photocopying that we don’t have to explain what we...
by Sam Klaidman | Sep 2, 2021 | Growth
Here is an interesting conversation from Lewis Carroll’s Alice’s Adventure in Wonderland: ‘Would you tell me, please, which way I ought to go from here?’ [asked Alice.] ‘That depends a good deal on where you want to get to,’ said the [Chesire] Cat. ‘I don’t much care...
