by Sam Klaidman | May 10, 2024 | Growth
I have written several articles about the aftermarket’s role in OEMs’ go-to-market strategies. However, I have yet to give you a financial reason to invest your time, effort, and money into making your aftermarket program a strategic necessity. Understanding the...
by Sam Klaidman | Oct 16, 2023 | Customer Value Creation
This article first appeared on Linkedin Customer Value Creation In the B2B value creation chain, the product’s end user team is the only people who can identify and quantify the value they receive. Neither the purchasing agent, the delivery truck driver, nor the...
by Sam Klaidman | Jun 5, 2023 | Customer Loyalty
Every business is looking for a way to differentiate itself from its competition. There are several ways to do so, but they are not all advantageous or easy to accomplish. The best way to differentiate your business is by improving customers’ experiences. How a...
by Sam Klaidman | Jun 15, 2021 | Customer Value Creation
Continuous improvement processes can follow two paths: internal productivity improvement or external customer value creation. Since both approaches will yield significant benefits, it is not advisable to choose between them, yet many companies inadvertently make the...
by Sam Klaidman | Jun 2, 2021 | Growth
INTRODUCTION This post has been updated after I spoke about why new services fail with Brian Halverson, an expert on gear trains and capital equipment remanufacturing. Brian has had a number of experiences with trying to introduce new services and was plagued with a...
