by Sam Klaidman | Jul 18, 2016 | Growth
Database integrity Database integrity must be a concern if you sell services or directly support people who do the selling. After all, how can you sell a contract without having an accurate installed base and contact information? This is what I am talking about:...
by Sam Klaidman | Jun 2, 2016 | Customer Value Creation
Solutions and customer value creation The other day I was speaking about customer value creation at a customer experience conference. Most of the attendees were from the services industry. At one point, an audience member (and conference organizer) asked me “what’s...
by Sam Klaidman | Dec 14, 2015 | Customer Loyalty
Introduction We all collect lots of data. We all have financial and operational data; many also conduct satisfaction and loyalty surveys. We tend to look at each data set as a separate entry or as part of a close set like satisfaction and loyalty. Interesting, but the...
by Sam Klaidman | Aug 24, 2015 | Customer Value Creation
Today, customers are looking to receive more value from their partners than ever before. The two primary reasons are: Customers are “crazy busy” and need relief because they are drowning in problems, opportunities, issues, and challenges. This relief is...
by Sam Klaidman | May 4, 2015 | Customer Value Creation
The key to long-term growth is to create value for your customer. One often-forgotten strategy is to help your customer create value for their customers. In other words, take care of your customer’s customers. It sounds convoluted, but it is a real “value...
