by Sam Klaidman | Aug 24, 2015 | Customer Value Creation
Today, customers are looking to receive more value from their partners than ever before. The two primary reasons are: Customers are “crazy busy” and need relief because they are drowning in problems, opportunities, issues, and challenges. This relief is...
by Sam Klaidman | May 4, 2015 | Customer Value Creation
The key to long-term growth is to create value for your customer. One often-forgotten strategy is to help your customer create value for their customers. In other words, take care of your customer’s customers. It sounds convoluted, but it is a real “value...
by Sam Klaidman | Mar 23, 2015 | Customer Value Creation
Why customers buy People make purchasing decisions not because they want the products or services but because they need the value derived from using them. Remember the famous Theodore Levitt quote from the 1970’s – “people don’t want a quarter-inch...
by Sam Klaidman | Jul 28, 2014 | Customer Loyalty
In the world of Customer Service and Support, services marketing and customer experience (CX) are individually very valuable (just like peanut butter and jelly). However, when they are combined into one coordinated effort, with the amount of each based on your...
by Sam Klaidman | Jun 9, 2014 | Customer Value Creation
Value is the driver of customer retention and growth My friend Doug Morse says, “The value of a product or service is only in its intended purpose.” I further believe that: Value is expressed in currency units like $’s. Value is not created until the buyer starts...
