by Sam Klaidman | May 4, 2015 | Customer Value Creation
The key to long-term growth is to create value for your customer. One often-forgotten strategy is to help your customer create value for their customers. In other words, take care of your customer’s customers. It sounds convoluted, but it is a real “value...
by Sam Klaidman | Mar 23, 2015 | Customer Value Creation
Why customers buy People make purchasing decisions not because they want the products or services but because they need the value derived from using them. Remember the famous Theodore Levitt quote from the 1970’s – “people don’t want a quarter-inch...
by Sam Klaidman | Jul 28, 2014 | Customer Loyalty
In the world of Customer Service and Support, services marketing and customer experience (CX) are individually very valuable (just like peanut butter and jelly). However, when they are combined into one coordinated effort, with the amount of each based on your...
by Sam Klaidman | Jun 9, 2014 | Customer Value Creation
Value is the driver of customer retention and growth My friend Doug Morse says, “The value of a product or service is only in its intended purpose.” I further believe that: Value is expressed in currency units like $’s. Value is not created until the buyer starts...
by Sam Klaidman | Nov 7, 2013 | Growth
According to people who think about customer value, “the value of a product or service is only in its intended purpose.” Additional services create additional value for the users. Sounds simple. Unfortunately, too many businesses have not internalized that...
