by Sam Klaidman | Jul 28, 2014 | Customer Loyalty
In the world of Customer Service and Support, services marketing and customer experience (CX) are individually very valuable (just like peanut butter and jelly). However, when they are combined into one coordinated effort, with the amount of each based on your...
by Sam Klaidman | Jun 9, 2014 | Customer Value Creation
Value is the driver of customer retention and growth My friend Doug Morse says, “The value of a product or service is only in its intended purpose.” I further believe that: Value is expressed in currency units like $’s. Value is not created until the buyer starts...
by Sam Klaidman | Nov 7, 2013 | Growth
According to people who think about customer value, “the value of a product or service is only in its intended purpose.” Additional services create additional value for the users. Sounds simple. Unfortunately, too many businesses have not internalized that...
by Sam Klaidman | Nov 6, 2013 | Growth
USAA began in 1922 with 25 Army officers who offered to insure each other’s vehicles when no one else would. Their small organization has grown into a respected institution offering a full range of financial products to 9.8 million members. And their product set...
by Sam Klaidman | Nov 5, 2013 | Growth
Value-added services are a way that product companies can differentiate themselves from their competition. In the previous posts in this series, we looked at U-Haul and USAA. This post shows how an agriculture business recently made a significant acquisition to add...
