by Sam Klaidman | Sep 4, 2020 | Customer Value Creation
On August 29, 2020, Alex Voigt posted an article, “Tesla Introduced A Business Model The World Has Not Seen Before.” This post will discuss the key points from this article. When Tesla started designing cars, it was fortunate not to deal with an...
by Sam Klaidman | May 5, 2020 | Customer Value Creation
Why businesses must innovate to create customer value Customer value creation is quickly becoming a topic of discussion in most C-suites and boardrooms. The reason is very simple: if you don’t create more customer value, your only recourse will be to cut prices, which...
by Sam Klaidman | Feb 7, 2019 | Growth
In today’s ever-evolving marketplace, companies of all kinds are looking for ways to stimulate innovation and create lasting growth. The answer may just lie in the jobs-to-be-done (JTBD) theory. Tony Ulwick originated the theory and processes of jobs-to-be-done and...
by Sam Klaidman | Mar 20, 2018 | Growth
Background A few years ago, I wrote a post about innovation at GE Healthcare. I wrote about how a design engineer was on site when a new MRI system was being installed in a pediatric area of a hospital. The engineer saw how scared the very young patients felt about...
by Sam Klaidman | Feb 19, 2018 | Customer Value Creation
Why do people buy your products and services? People buy your products because they need the outcomes they get from using them, not because they want to use your service eventually. They traded their cash for your product because they expect the business outcome they...
