by Sam Klaidman | Feb 8, 2016 | Customer Value Creation
Introduction In 1960, Prof. Theodore Levitt gave marketers a massive dose of reality when he made this famous statement and demonstrated a so-so business outcome: He was talking about customers wanting the outcome they could obtain using the tool, not the tool itself....
by Sam Klaidman | Jan 4, 2016 | Customer Value Creation
A brief Q&A about innovation Q. If the answer is Value Creation, what is the question? A. What is innovation? Q. Wrong, try again A. What is successful innovation? Right! So, what’s the difference between innovation and successful innovation? 80%....
