by Sam Klaidman | Feb 19, 2018 | Customer Value Creation
Why do people buy your products and services? People buy your products because they need the outcomes they get from using them, not because they want to use your service eventually. They traded their cash for your product because they expect the business outcome they...
by Sam Klaidman | Oct 17, 2016 | Growth
Manufacturing and IoT In 2015, McKinsey Digital surveyed manufacturing companies and shared the results in a report titled “Industry 4.0, How to navigate digitization of the manufacturing sector”. In this 62-page document, the authors describe how manufacturing...
by Sam Klaidman | Jun 29, 2015 | Growth
I subscribe to the Boston Business Journal and have for years. A few weeks ago, one of the articles screamed in 22 pt. type “Internet of Things market will be the size of Canada’s GDP by 2020”. I said to myself, “Holy crap, this is...
by Sam Klaidman | Feb 9, 2015 | Customer Value Creation
Businesses want to differentiate themselves from current and future competitors. If you only think about the product, standard components, open source software, and Google Search make that problematic. However, when you add your service business into the equation, you...
by Sam Klaidman | Nov 4, 2013 | Growth
Value-added services are a way that product companies can differentiate themselves from their competition. This post shows how a heavy equipment manufacturer continuously creates value-added services and products to sustain its long growth history. John Deere has a...
