by Sam Klaidman | Mar 10, 2014 | Customer Value Creation
Have you ever been certain you knew something and found out you were wrong? That happened to me. Last week, during a discussion with the CEO and the Board Chair of a new client, I was asked, “How long are we required to support our products?” My assignment is to help...
by Sam Klaidman | Apr 15, 2013 | Growth
Remember the auto industry? You know, the one that almost died in the U.S. in the 2007-2008 recession. The good news is that it is alive, well, and innovative. In this post, I will look at two premium auto lines, BMW and Lincoln, which identified and adopted...
by Sam Klaidman | Mar 13, 2013 | Customer Loyalty
We all seem to spend our days either making decisions or sitting in meetings, where we frequently wind up making decisions. We have all the facts we need for many of these decisions or know where to get them. For the rest, we have to make assumptions. In the case of...
by Sam Klaidman | Jan 21, 2013 | Growth
Note – Although this post is about B2B businesses, there are many B2C’s with the same challenge. In the B2B world, there are two broad categories of products; software and hardware (usually including software); services are unique and typically ongoing, so there...
