Customer Retention Is All About Time

Customer Retention Is All About Time

Why customers (or prospects) contact your business When a customer contacts your business, she has a need or wants; she is not contacting you because she is bored or wants to know the weather in your part of the world. She reaches out to you because she assumes you...

Consistent Experiences Drive Customer Retention

This post describes what happens when someone is not satisfied with Consistent Experiences. Imagine driving to work on Monday on the same route you have driven for five years. You see a traffic light change from green to yellow, and for a split second, you think about...