How To Ensure That Customers Renew A Service Contract

How To Ensure That Customers Renew A Service Contract

This post was adapted from an article by Sam Klaidman and Dennis Gershowitz that initially appeared in the September 2009 edition of the AFSMI Sbusiness News (no longer published). Ever wonder why people fail to renew a service contract? Are you looking for the right...
When Complexity Is Your Friend

When Complexity Is Your Friend

Is complexity always bad? Before I explain my new thinking, let’s define complexity. In the past, I have written about complexity and all the damage it does. I still believe everything I wrote, but I now know there are some times when complexity is an ally. Complexity...
A Service Company Grows By Introducing a New Service

A Service Company Grows By Introducing a New Service

All services businesses are trying to grow revenue and profit. One of the easiest ways to accomplish this objective is to sell a new product or service to an existing customer. This post discusses a new service being offered in the U.S. by Verizon to its Fios...