3 Choices When a B2B Customer Needs Service

3 Choices When a B2B Customer Needs Service

When servicing your company’s products, your customer has only three choices – you (either directly or through an authorized service channel), an independent service provider, and in-house service. In most cases, there are only two viable alternatives – you and them...
Trust And The Law Of Unintended Consequences – A Tale

Trust And The Law Of Unintended Consequences – A Tale

In The Beginning A Sales and a Service Vice President walked into a bar.  They were from a Boston-based high-tech company in the San Francisco Bay area attending Jane’s annual Sales meeting. When they sat down, Jane said to Dick, “Tonight’s meal is on Sales.” Dick was...
Should Field Technicians Sell Service Contracts?

Should Field Technicians Sell Service Contracts?

Recently, a VP of Customer Service friend asked me. “Should field technicians sell service contracts?” I thought it was a good question, so we discussed it. This post is about how the conversation played out. In the high-tech service industry, there are...