by Sam Klaidman | Jun 15, 2015 | Customer Value Creation
In 1955, a Spanish artist took a blank 45 by 58-inch canvas worth about $400 today and put about $50 worth of oil paint on it. Today the painting’s intrinsic value is about $450 plus the labor cost, so let’s be generous and call it $10,000 (it...
by Sam Klaidman | Apr 20, 2015 | Growth
In a previous post, I discussed how customers buy your products and services because they need the outcomes from using them. I included a brief list of “value from use” attributes but decided to save a special “value proposition” for this post – time. Yes, time is...
by Sam Klaidman | Feb 23, 2015 | Customer Value Creation
How often should your service contracts be updated? Your products change every year or two. Your customers change their priorities and plans every year. Your company updates its strategic plan annually. If you placed your current service contract next to a...
by Sam Klaidman | Jan 26, 2015 | Customer Loyalty
Introduction to value-added solutions While on active duty in the Army, I had a sign on my desk that proclaimed, “Protest Against The Rising Tide of Conformity.” Great message – wrong location! The brass struggled to figure me out but put up with me because I...
by Sam Klaidman | Aug 25, 2014 | Growth
Every business has competition and even when your company sells its products, you still have competition for your after-installation services. While you think that your company provides the best services for its products, sometimes the best service organization is...
