by Sam Klaidman | Oct 16, 2024 | Growth
Why Do People Buy B2B Service Contracts Before we discover why people fail to renew service contracts, we must understand why they buy them. Before COVID, the people who purchased service contracts were at the Manager level. They were responsible for ensuring the...
by Sam Klaidman | Jun 4, 2024 | Growth
Introduction Every business leader wants to know how their business compares to competitors or well-known non-competitors. They also want to forecast the outcome of significant moves they are evaluating. For both reasons, the SEC 10-K for public companies is a great...
by Sam Klaidman | Apr 5, 2024 | Growth
Prospering in a VUCA World is Causing Industrial OEMs to Focus on the Aftermarket We are again living in uncertain times. The name for uncertain times is VUCA, which stands for Volatility, Uncertainty, Complexity, and Ambiguity. It describes constant, unpredictable...
by Sam Klaidman | Feb 19, 2024 | Growth
Investopedia defines market research as “the process of evaluating the viability of a new service or product through research conducted directly with potential customers.” It also ” helps a company define its target market and get opinions and feedback...
by Sam Klaidman | Sep 7, 2023 | Customer Value Creation
Introduction to Upselling and Cross-selling Have you ever wondered what the difference between upselling and cross-selling is? Upselling drives more value for customers, while cross-selling enables customers to achieve new value. Let’s take a look at a few examples....
