by Guest Author | Nov 3, 2016 | Customer Value Creation
This guest blog was written by my friend Steve Robins and first appeared in his Solutions Marketing blog Value is Key to Solution Marketing You might think the most critical aspect of marketing a solution would be what goes into it. What goes into a solution are just...
by Sam Klaidman | Oct 17, 2016 | Growth
Manufacturing and IoT In 2015, McKinsey Digital surveyed manufacturing companies and shared the results in a report titled “Industry 4.0, How to navigate digitization of the manufacturing sector”. In this 62-page document, the authors describe how manufacturing...
by Sam Klaidman | Oct 11, 2016 | Growth
Does your company have internal partners for B2B success? Is this the way your company operates? Are Marketing, Sales, and Service internal partners of B2B success? Are they singing from the same sheet of music? Do the three groups make great music together, or do...
by Sam Klaidman | Sep 12, 2016 | Growth
A few years ago,, I wrote a blog post titled Breaking Old Habits Is Not A Dirty Word – It is A Major Business Imperative. Since then, there have probably been hundreds of business books and who knows how many thousand articles and blog post published on this...
by Sam Klaidman | Aug 29, 2016 | Customer Value Creation
As customers and consumers, we want to be included in creating many things we buy. And the more expensive the purchase, the more involvement we want. Maybe it’s because we are control freaks, perhaps because we fear failure, or maybe it’s because of FOMO...
